What is Sphere Marketing?
Your sphere—friends, family, past clients, neighbors, out-of-area referral agents, and groups/communities your involved with —is your most valuable (and most often overlooked) lead source. This play helps you stay visible, earn referrals, and become the go-to agent when someone says, “I need a real estate expert.”The Right Audience
These are people you already know—friends, family, acquaintances, neighbors, past clients, and your referral network; many are part of social groups, community circles, or workplaces where referrals happen often. They trust you, but you may not be top of mind when they or their network are ready to transact They’re not just contacts—they’re connectors.Outreach Channels
Consistency matters more than frequency. Use email and direct mail monthly to stay visible with updates|stories|or insights. Text or call every few months to check in or say hello. Online ads are a good low- cost way to stay top-of-mind with your sphere. Direct mail works only when tied to high-value content (like a calendar or market report).Measuring Success
Track referral mentions, repeat transactions, and replies like “Thanks for the update” or “Can I connect you with a friend?” These small signals build into a powerful, steady stream of business over time. Your sphere of influence should become your best source of listings.