What is Probate?
Inheriting a home can be emotionally heavy and legally confusing. This play helps you support heirs and executors by showing up with clarity, compassion, and a plan. You’re not just listing a home—you’re helping someone through one of life’s hardest moments.The Right Audience
These are heirs or executors dealing with inherited property in probate. They’re often overwhelmed and unsure where to start. They aren’t looking for a sales pitch—they want someone who can help simplify the process and remove stress during a difficult time. To build your list, you’ll need to pull probate court filings.Outreach Channels
Probate outreach works best through trusted, targeted methods. Phone and Email work well when the contact information is available. Support with Direct Mail when possibleMeasuring Success
Track consultations and listings from probate leads. Pay close attention to new attorney relationships—these referrals can become repeat business. Engagement often starts slow, so monitor conversations and timeline momentum.