What is Move Up Sellers?
Some homeowners want more space, better schools, or upgraded features—but don’t know how to make the leap. This play helps you start that conversation and offers a clear plan for moving up without stress or guesswork.The Right Audience
These are owners with growing families, rising incomes, or evolving lifestyles. They’re ready to trade up but aren’t sure where to start. With enough equity to make the move, they’re looking for someone to guide the process and reduce the stress.Outreach Channels
Phone and door knocking are best used with high-value leads|delivering the strongest impact when motivation is clear. Email works well but should be used more judiciously to avoid spam filters. Direct mail is more expensive but can build visibility when calls and emails go unanswered. Online ads are effective only if the audience size is large enough; otherwise|they may not be worth the investment.Measuring Success
Track interest in your upgrade plan and how many move into active conversations. These homeowners may take time to decide—so monitor both short-term consults and longer-term listings to measure progress.