What is Eviction?
Evictions are draining—financially and emotionally. Many landlords just want out. This play helps you spot those owners quickly and offer them a smart way to offload the headache. It’s about being the solution they didn’t know they had.The Right Audience
Landlords dealing with vacant properties after filing an eviction. Often tired, burned out, or managing rentals from afar, these owners are more likely to sell the property rather than find a replacement tenant.Outreach Channels
Direct mail to the mailing address is the strongest channel for reaching the owners. Follow up with a phone call to listen and guide next steps. Use email to nurture absentee owners.Measuring Success
Track how many landlords request valuations, take a call, or list. Speed matters—contacting them soon after the eviction increases response and conversion rates.