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Downsizers

What is Downsizers?

Some homeowners reach a stage where less home just makes sense. Whether it’s retirement, an empty nest, or simplifying life, this play helps you identify and connect with longtime owners quietly thinking about their next move.

The Right Audience

These are longtime owners, often 55+, in homes that no longer match their lifestyle. Some are approaching retirement, living with adult children, or empty nesters. They’re open to downsizing but want guidance from someone who understands the emotional and financial transition.
Listed for Sale?: No Owner Occ?: Yes Owner Age: 55+ Purchase Date to: > 10+ year Sq Ft: 2000+ Owner Adult Children?: Yes

See How Many Downsizers Are in Your Market

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The Right Message

Lead with empathy and encouragement. These owners are thinking about quality of life—not urgency. Show how downsizing brings freedom, flexibility, and a better lifestyle fit. Share stories of others who’ve made the shift and offer help planning their next step when they’re ready.

Key Themes

Is your home still the right fit for your lifestyle?
Let’s explore what downsizing could unlock for you
Simplify life without sacrificing comfort or value

Calls to Action

Download your free Downsizing Transition Guide
Learn how to qualify for up to $500,000 tax-free on your home sale
Reach out when you’re ready to plan what’s next

Browse Downsizers Templates in our Marketplace

Example Templates

Outreach Channels

Online Ads and Direct Mail work well for reaching older audiences and staying visible during long decision cycles. Phone|Email|and Door Knocking should support these efforts where appropriate|offering personal guidance when motivation rises.

Recommended

Direct Mail
Online Ads

supporting

Email Marketing
Phone Outreach
Door Knocking

Measuring Success

Track downloads of your downsizing guide, booked consultations, and new conversations. Watch for steady engagement rather than quick conversions—these relationships build over time and pay off later.