What is Community Sponsorships?
Showing up in person—school carnivals, farmers markets, or street fairs—builds trust in ways ads never can. This play helps you turn visibility into real relationships by sponsoring, attending, and engaging in the events where your future clients already are.The Right Audience
Homeowners who live near the event area and are likely to attend. Think families, longtime residents, or owners who care about what’s happening locally. These are people who notice who’s investing in their neighborhood—and appreciate a familiar face they can turn to when the time is right. Local Geo Manual targeting based on event location ›See How Many Community Sponsorships Are in Your Market
Add your location after opening.
Outreach Channels
Use direct mail to invite nearby homeowners to the event and introduce yourself as a sponsor. Online ads and email can promote your booth or raffle before the event. During the event|collect leads via QR codes|giveaways|or insights. Afterward|follow up with a thank-you and offer to connect. Phone and TEXT should be reserved for people who opt in at the booth.Measuring Success
Track new contacts captured at events and how many convert into consults or listings. Monitor referrals, email follow-up engagement, and inbound interest tied to your visibility. This is a farming play—growth comes from consistency and presence.