What is Circle Marketing?
Circle Marketing turns one sale into your next three. By sharing recent or upcoming activity in the neighborhood—like a new listing, a home that just sold, or open house—you create buzz and get nearby homeowners asking, “What’s my home worth?” Instead of announcing a win, you’re starting new relationships and surfacing quiet sellers others miss.The Right Audience
Homeowners who live within close proximity of a recently listed or sold property. These neighbors are likely to be curious and are often the next in line to consider selling. Map ShapeOutreach Channels
Direct mail and online ads keep neighbors informed of activity|but the real power of Circle Marketing is in personal outreach. Phone calls to immediate neighbors are the best use of this play|especially for Just Listed and Open House announcements. It’s a natural|legal reason to connect— sharing information|offering your contact details|or even helping with parking concerns around an open house. These touches set you apart as someone who cares about the neighborhood|not just the transaction.Measuring Success
Track inbound requests for consultations, and new listing appointments generated from the area. Look for increased engagement across multiple properties.