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Buyer Needs

What is Buyer Needs?

The Buyer Needs play flips the script—starting with real demand, not a sales pitch. You show up with a buyer already looking for a home just like theirs. Even if they’re not actively selling, that match can be the nudge they need. You’re the local connector.

The Right Audience

Homeowners whose property matches active buyer needs, defined by features like bedrooms, bathrooms, square footage, or garage size—within your strategic geofarm. They may not be listed, but when they see you consistently working with real buyers, you become the natural choice when they’re ready. Local Geo + Bedrooms = ? Bathrooms = ?
Sq Ft:1,500+ Garage: 2+

See How Many Buyer Needs Are in Your Market

Open Example List

Add your location after opening.

The Right Message

Skip the sales pitch. Lead with specifics—“3-bed near parks” or “ADU potential.” Let them know you’re working with buyers actively searching in their area and their home may be the perfect fit. You’re not just marketing—you’re matchmaking. That earns trust fast.

Key Themes

Buyer match: size, layout, location
Move-in ready or remodel potential
Qualified buyer already searching nearby

Calls to Action

Call me if you’re ready to sell.
Email me if you’d consider an offer.
Text me at [number] to connect.

Browse Buyer Needs Templates in our Marketplace

Example Templates

Outreach Channels

Direct mail is the strongest fit|spotlighting real buyers. Email works well if you have the budget and bandwidth to support consistent outreach. Phone can be used carefully—for informational outreach|not cold marketing.

Recommended

Direct Mail

supporting

Email Marketing
Phone Outreach

Measuring Success

Track callbacks and emails that reference your buyer directly. Monitor how many conversations lead to listing appointments. These signal the message is resonating. Evaluate quarterly to see how many listings originated from buyer-driven outreach.