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Pre-Auction Foreclosures

What is Pre-Auction Foreclosures?

When a foreclosure auction is scheduled, the homeowner receives a notice of trustee sale, sheriff’s sale, or court judgment with a set date and time. This is their final chance to act before losing the property. At this stage, owners are most motivated to explore options—making it a critical window for investors to connect.

The Right Audience

Homeowners with a foreclosure auction scheduled (Notice of Trustee Sale, Sheriff’s Sale, or Final Judgment) and 30%+ equity. These owners face a fixed deadline, making them highly motivated to act before the sale date.
FCL Stage: Auction Est Equity %: 30+

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The Right Message

Speak to the urgency while showing empathy. Make it clear there’s still time, but action is required now. Position yourself as a trusted local buyer who can help them avoid auction through a fast, private solution. Keep the tone respectful and solution-oriented.

Key Themes

Urgent solutions before auction date
Avoid losing your home at auction
Last chance to protect your equity

Calls to Action

There’s still time—let’s stop the auction together
Don’t lose your home—explore your options today
Act now before your auction date arrives

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Example Templates

Outreach Channels

Phone and email are the most effective at this stage. Timing is critical—direct mail is too slow|and SMS is not permitted for cold outreach. Phone calls should emphasize urgency|with email reinforcing options and next steps.

Recommended

Phone Outreach

supporting

Email Marketing

Measuring Success

Track conversations and agreements that occur before the auction date. Success is measured by urgent deals secured within 30–60 days, as timelines are fixed and short.