What is Opportunity Zones?
Opportunity Zones are designated census tracts that offer tax incentives to investors making qualified improvements. While not a motivated seller list, they create long-term opportunities to farm specific geographies where investor demand is strong. Building OZ lists allows you to target properties where future value is driven by location, not seller urgency.The Right Audience
Real estate investors focused on properties inside IRS-designated Opportunity Zones. Best used to farm properties with investment potential rather than to identify distressed or motivated sellers. Ownership length matters less; focus is on property location within OZ tracts.See How Many Opportunity Zones Are in Your Market
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Outreach Channels
Online Ads and Direct Mail work best for farming properties in OZs|where broad visibility matters more than urgency. Email outreach can support targeted investor marketing. Phone outreach is less effective here since owners aren’t typically motivated.Measuring Success
Success is measured by list growth, investor engagement, and eventual deal flow from OZ tracts. Track visibility, responses, and investor inquiries rather than expecting quick conversions. Farming OZ properties is about consistency and long-term positioning.