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Opportunity Zones

What is Opportunity Zones?

Opportunity Zones are designated census tracts that offer tax incentives to investors making qualified improvements. While not a motivated seller list, they create long-term opportunities to farm specific geographies where investor demand is strong. Building OZ lists allows you to target properties where future value is driven by location, not seller urgency.

The Right Audience

Real estate investors focused on properties inside IRS-designated Opportunity Zones. Best used to farm properties with investment potential rather than to identify distressed or motivated sellers. Ownership length matters less; focus is on property location within OZ tracts.
Census Tract: Opportunity Zone Type: (per investor strategy)

See How Many Opportunity Zones Are in Your Market

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The Right Message

Keep messaging investor-focused. Position properties inside OZs as strategic, tax-advantaged opportunities where capital is already being deployed. Avoid educating owners on OZ benefits. Instead, highlight location-driven demand, long-term upside, and the ability to secure deals before others crowd in.

Key Themes

Location inside an Opportunity Zone adds future value
Investor capital is flowing into OZ areas
Strategic properties with long-term upside

Calls to Action

Build your Opportunity Zone list today
See where capital is flowing in your market
Target properties with long-term investor demand

Browse Opportunity Zones Templates in our Marketplace

Outreach Channels

Online Ads and Direct Mail work best for farming properties in OZs|where broad visibility matters more than urgency. Email outreach can support targeted investor marketing. Phone outreach is less effective here since owners aren’t typically motivated.

Recommended

Online Ads
Direct Mail

supporting

Email Marketing

Measuring Success

Success is measured by list growth, investor engagement, and eventual deal flow from OZ tracts. Track visibility, responses, and investor inquiries rather than expecting quick conversions. Farming OZ properties is about consistency and long-term positioning.