What is No Money Down?
Owners of free-and-clear properties—especially those entering retirement—are often open to seller financing or lease-to-own allowing investors to buy with no money down. They seek steady income without the hassle of property management. Targeting long-time, 100% equity owners creates opportunities for creative deals without bank involvement.The Right Audience
Older owners (75+) with 15+ years of ownership and 100% equity. Typically, single-family or condo properties where the owner is motivated by lifestyle changes, simplicity, or tax benefits. These owners often want to avoid lump-sum capital gains and prefer steady income with low stress.Outreach Channels
Start with online ads to build familiarity and credibility|then reinforce with direct mail—especially postcards|which older owners engage with. Follow up with email for added detail|and use phone outreach to answer questions and move toward agreement. This sequence balances trust-building with clear action steps.Measuring Success
Track ad impressions, mail responses, and email clicks that lead to phone conversations. Success isn’t immediate—expect longer nurturing cycles (90–180 days) before agreements are reached. Monitor which criteria (age, years owned, equity) deliver the highest engagement.Ready to Run this Play?
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