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Missing Landlords

What is Missing Landlords?

Missing Landlords are identified when the tax assessor’s mailing address for a non-owner-occupied property is invalid or vacant. This signals a potential landlord in distress—moved, deceased, or otherwise disconnected from managing their property. Finding and contacting these owners can uncover hidden opportunities.

The Right Audience

Non-owner-occupied properties with a vacant or invalid tax mailing address. These owners—or their heirs—may be unaware of property issues and are often reachable only through detective work. Successful outreach depends on locating accurate contact information.
Mail Vacant?: Yes Owner Occ?: No

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The Right Message

Keep outreach helpful, supportive, and focused on reconnecting. Don’t push for a purchase—offer assistance, highlight potential issues (tax bills, tenant management), and position yourself as a trusted local resource. The goal is simply to start the conversation and build trust.

Key Themes

Checking in on a property with invalid contact info
Helpful local resource offering support
Friendly assistance with overlooked property needs

Calls to Action

Can I help check on your property?
Do you want me to verify everything is in order?
Let’s connect to update your property records

Browse Missing Landlords Templates in our Marketplace

Example Templates

Outreach Channels

Direct mail won’t reach this audience. Success requires detective work: use skip tracing tools|online research (Google|LinkedIn|Facebook)|or obituaries to find updated contacts. Once located|focus on phone and email outreach to re-establish communication. Persistence and patience are key.

Recommended

Phone Outreach
Email Marketing

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Skip Tracing Research

Measuring Success

Success is measured by how many missing landlords you’re able to identify and reach. Track responses to phone and email outreach, confirmed conversations, and opportunities surfaced. Even a few successful connections can lead to overlooked deals.