Skip to main content
Pricing
Try it Free

For Sale By Owner (FSBO)

What is For Sale By Owner (FSBO)?

FSBOs have already raised their hand—they want to sell. But many quickly discover that selling solo isn’t easy. Negotiating with buyers, managing showings, and handling paperwork can wear them down. This play helps you approach FSBOs with an alternative: a fast, certain cash offer that skips the hassles of trying to list again.

The Right Audience

Owners currently advertising their property for sale without an agent. This play is built manually, since FSBO sellers aren’t part of standard criteria. Build your audience by using our Chrome extension to extract FSBO addresses from popular listing sites like ForSaleByOwner.com, Craigslist (Real Estate by Owner), Facebook Marketplace, FSBO.com, and regional/local FSBO sites. These sellers are often open to direct outreach if it helps them move forward. Extracted FSBO addresses

The Right Message

Acknowledge their effort in trying to sell on their own but highlight the challenges most FSBOs face. Position your offer as a solution that saves them time, avoids the frustration of failed listings, and guarantees a clean exit. Keep the tone empathetic and confident—not predatory.

Key Themes

Skip the hassle of endless showings—sell for cash.
No agents, no commissions, no delays.
Ready to move on? I’ll make you a simple offer today.

Calls to Action

Want a no-obligation cash offer?
Let’s connect—close on your timeline.
Ready to sell without the listing headaches?

Browse For Sale By Owner (FSBO) Templates in our Marketplace

Example Templates

Outreach Channels

FSBO sellers expect direct contact. Phone calls work best to cut through and start a real conversation. Follow up with email for credibility and clarity. Direct mail can also be effective—especially when referencing their active listing. Online ads can support if you’re targeting broader FSBO audiences.

Recommended

Phone Outreach
Email

supporting

Direct Mail
Online Ads

Measuring Success

Track how many FSBO contacts convert into investor appointments and offers accepted. Look for quick responses—serious FSBOs often engage after their first attempt at selling stalls out. Success is measured by offers made and deals closed within 30–60 days.