What is Equity Owners?
Equity owners—those with 30% or more equity—represent a broad pool of potential sellers. While not all are ready to move, many face barriers to listing: costly repairs, privacy concerns, or feeling trapped by low-rate mortgages. Investors who can solve these problems create opportunities that traditional sales miss.The Right Audience
Homeowners with 30%+ equity across your buy box—defined by age, price, and area. Many won’t sell right away, but among them are owners who value speed, privacy, or creative solutions over the hassle of listing publicly. Targeting this broad group ensures you capture hidden opportunities.Outreach Channels
This is best run as a farming strategy—consistent direct mail paired with online ads to keep your brand visible across a broad audience. Email and phone can follow up once owners engage|but the goal is steady visibility until equity owners are ready to act.Measuring Success
Because equity owners are a broad group, success is measured by response quality more than volume. Track mail and ad response rates, but focus on deals that progress to offers and closings. Expect longer cycles and look for lift when layering in distress signals.Ready to Run this Play?
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