What is Sphere Marketing Network?
Your next client might not know you yet, but someone in your network does. This play helps you stay visible with your broader sphere— friends, family, and local pros—so you’re the first call when someone in their circle needs a mortgage.The Right Audience
Past clients, referral partners, and professionals such as real estate agents, CPAs, insurance advisors, and financial planners. This audience values trust and consistency, and they often generate repeat business or referrals through strong relationships. Past Client Static List Referral Partners Static ListOutreach Channels
Email and Direct Mail are best for consistent touchpoints|Phone Calls add a personal touch|while Social Media and Networking Events expand visibility. Combine light-touch digital outreach with personal conversations to keep relationships strong.Measuring Success
Success is measured by repeat client activity, number of referrals received, and engagement with outreach. Referral-driven business and sustained client loyalty indicate the play is working.