Skip to main content
Pricing
Try it Free

Vacant or Underutilized

What is Vacant or Underutilized?

This play targets vacant or underperforming commercial properties. Owners often face carrying costs, missed income, or deferred maintenance. Reaching out with solutions—leasing, repositioning, or selling—positions you as the advisor who turns their problem into opportunity.

The Right Audience

Commercial property owners with vacancies, deferred maintenance, or underused assets. Especially strong with legacy owners, passive investors, or family trusts carrying non-performing properties. These owners are open to ideas that create cash flow or liquidity. Adjust Owner Type to your target audience.
Type: Commercial Owner Type: Trust, Corporate Site Vacant?: Yes

See How Many Vacant or Underutilized Are in Your Market

Open Example List

Add your location after opening.

The Right Message

Outreach should lead with empathy and actionable ideas, not pressure. Acknowledge the drag vacant assets create and offer strategies— leasing, exchange, repositioning, or sale. Keep the tone professional and opportunity-focused, positioning yourself as their problem-solver.

Key Themes

Reduce carrying costs and unlock value
Lease, reposition, or sell options
Market timing for distressed or idle assets

Calls to Action

Schedule a repositioning strategy session
Request a no-obligation BOV
Explore creative options for your property

Browse Vacant or Underutilized Templates in our Marketplace

Example Templates

Outreach Channels

Direct mail and phone outreach create the strongest first connections with owners of vacant or underperforming properties. In-person meetings or tenant canvassing add credibility for local assets. Email and online ads work well to reinforce visibility but are less effective for initial contact.

Recommended

Direct Mail
Phone Outreach

supporting

In-Person Meetings
Email Marketing
Online Ad

Measuring Success

Track BOV requests, repositioning consults, and meetings booked. Monitor response by vacancy flag, owner type, and property class. Measure listings secured and deals closed from this audience to validate ROI.