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Market Updates

What is Market Updates?

Market updates position you as more than a salesperson—they brand you as the local expert. By sharing consistent, data-driven insights, you build trust and recognition so that when owners are ready to act, you’re the first call they make.

The Right Audience

All commercial property owners in your core market, whether in a ZIP code, corridor, or defined submarket. This play works best when applied consistently to a broad audience with relevant stats tailored to their geography or asset type.
Type: Commercial Owner Type: Corporate Listed for Sale?: No

See How Many Market Updates Are in Your Market

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The Right Message

Keep updates short, relevant, and branded. Provide one or two stats that matter—lease rates, cap rates, or buyer demand—and invite them to learn more. The tone should be informative, not pushy, positioning you as their trusted market voice.

Key Themes

Share current lease or cap rate trends
Highlight buyer activity in their submarket
Consistently deliver branded, valuable updates

Calls to Action

Request a customized property review
Download the latest market snapshot
Schedule a deeper dive consultation

Browse Market Updates Templates in our Marketplace

Example Templates

Outreach Channels

Direct mail and email are most effective for delivering updates at scale. Online ads reinforce your visibility|while phone outreach can be used selectively for follow-up with engaged owners.

Recommended

Direct Mail
Email Marketing

supporting

Online Ads
Phone Outreach

Measuring Success

Track engagement rates—opens, clicks, and replies. Measure how many owners request custom reports or BOVs after receiving updates. Over time, evaluate listing appointments and deals sourced from your update audience.