What is Loan Maturity or Lease?
Properties approaching loan maturity or lease expirations create natural decision points for owners. Refinancing, tenant rollover, or repositioning often trigger reassessment of their strategy. Engaging early positions you as the advisor who helps them plan ahead with confidence.The Right Audience
Owners nearing refinance cycles (5–10 year holds) or landlords with asset types tied to shorter lease terms like retail, office, or industrial. Ideal for owners facing key financial or operational transitions.See How Many Loan Maturity or Lease Are in Your Market
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Outreach Channels
Phone and direct mail provide the most effective first contact. Email is a strong supporting channel for sharing market reports or planning guides. Online ads work well for retargeting but are less effective as standalone outreach.Measuring Success
Track engagement by ownership duration or lease cycle. Measure conversations started, consults booked, and assignments won. Monitor conversion rates tied to loan or lease triggers to refine outreach timing.