What is Likely Sellers?
Likely sellers are owners that are identified as being likely to sell in the near future. Some offer AI-generated lists, but their accuracy is low and they don’t tell you why the person is likely to sell so your messaging is likely to miss the mark. A more powerful approach is to use what you already know about who the likely sellers are in your market. For example, older owners in their 70s, long term owners with high-equity, or those in distress. You expertise is better than an algorithm at recognizing the profiles most likely to sell, and with hundreds of criteria we can help you find them.
The Right Audience
Leverage your knowledge of recent sales to target likely sellers. Ideas might include older owners, out of area owners, long term owners with equity, owners in distress, owners facing life events like divorce, or owner-users. These are predictable patterns that agents often already see in their own submarkets.
Outreach Channels
Ideally you’d call or email likely sellers as soon as possible. For larger audiences, direct mail can be highly effective. Online ads are great, but only if you have more than 500 likely sellers.
Measuring Success
Track listing appointments, callbacks, and referrals. Look for connections made around the specific triggers you targeted (e.g., age, distress, location). Rising conversion within these groups signals the play is resonating.