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Informational Events

What is Informational Events?

Hosting or attending CRE workshops, market briefings, or roundtables builds credibility while attracting qualified owners. Events create an opportunity to educate, demonstrate expertise, and generate high-trust leads in a concentrated timeframe.

The Right Audience

Commercial property owners in your core market, along with potential sellers, referral partners, and local professionals. Events work best when targeted to owners by corridor, property type, or long-term hold duration.
Type: Commercial Location: Map Shape

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The Right Message

Keep event invites focused on insights and learning, not selling. Show that attendees will walk away smarter about their property decisions. Position your event as a valuable resource for local owners and professionals looking for clarity on market trends.

Key Themes

Educational, not sales-driven positioning
Local market insights and forecasts
Networking with peers and professionals

Calls to Action

Register for the event today
Reserve your seat for the market briefing
RSVP to receive follow-up insights

Browse Informational Events Templates in our Marketplace

Example Templates

Outreach Channels

Email and direct mail are the best channels for invitations. Phone outreach and in-person follow-up help secure RSVPs and convert post-event interest into meetings. Online ads can extend awareness if promoting larger events.

Recommended

Email Marketing
Direct Mail

supporting

Phone Outreach
In-Person Follow-Up
Online Ads

Measuring Success

Track RSVPs, attendance, and number of appointments booked post-event. Monitor long-term deal flow sourced from attendees and evaluate the effectiveness of follow-up outreach.