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Broker Opinion of Value

What is Broker Opinion of Value?

Offering a free Broker Opinion of Value (BOV) is one of the most effective ways to start conversations in CRE. It gives owners data- driven insight without pressure, positioning you as the market expert and opening doors to future listings.

The Right Audience

Any commercial property owner in your farm, niche, or defined segment. Works especially well with owners in transition, those exploring liquidity, or long-term holders evaluating market timing. Commercial
Owner Type: Corporate Listed for Sale?: No

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The Right Message

Position the BOV as insight, not a listing pitch. Frame it as a resource to help owners evaluate their options and stay ahead of market trends. Keep the offer clear, confident, and no-pressure—just expertise and value.

Key Themes

Insight into current property value
Options for timing and strategy
Credibility through data and comps

Calls to Action

Request a no-obligation BOV
Schedule a quick property valuation consult
Review comps and buyer demand in your area

Browse Broker Opinion of Value Templates in our Marketplace

Example Templates

Outreach Channels

Direct mail|phone|and email all perform well when offering a BOV. Clearly highlight the offer and make it easy to accept with QR codes|reply links|or booking tools. Online ads can reinforce awareness but work best when paired with direct outreach.

Recommended

Direct Mail
Phone Outreach
Email Marketing

supporting

Online Ads

Measuring Success

Track how many owners accept the BOV, conversations booked, and listings won following delivery. Measure conversion rate from BOV to listing to evaluate long-term effectiveness.