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Short Sales

What is Short Sales?

Short sales are rare today, but when they do occur, many homeowners don’t understand their options. Most don’t realize that a short sale may be possible, and as an agent, you can step in to guide them through the process and negotiate on their behalf.

The Right Audience

Not all short-sale candidates are financially distressed—many are simply upside down on their mortgage due to cash-out refis, misvaluations, or lifestyle choices. The key is recognizing when a homeowner has negative equity and may need guidance on their options.
Est Equity %: < 15 Listed for Sale?: No

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The Right Message

Homeowners should not feel targeted or that you know they are underwater. Instead, position outreach broadly: as values decline, some people may find themselves in this situation. Keep the message simple, empathetic, and “good neighbor” in tone—reassuring them that options exist, and you’re here to help if they or someone they know is affected.

Key Themes

Some owners may feel underwater as values shift
There are more paths forward than many realize
Trusted guide for navigating difficult financial decisions

Calls to Action

Let’s talk through your best path forward.
See how a short sale can relieve financial pressure.
If you know anyone facing this, I can help.

Browse Short Sales Templates in our Marketplace

Example Templates

Outreach Channels

Because this audience is small|direct personal outreach works best. Email and Phone are the most effective for connecting with homeowners considering a short sale. Direct Mail can support by warming up a small list|and Door Knocking may add impact for high- value opportunities where a personal visit is appropriate.

Recommended

Email Marketing
Phone Outreach

supporting

Direct Mail
Door Knocking

Measuring Success

Track initial engagement, consultations booked, and short sales closed. Watch how many homeowners move forward once they realize support is available and a short sale is even possible.