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Foreclosures

What is Foreclosures?

Foreclosure is one of the most difficult situations a homeowner can face—but it doesn’t always mean the end of the road. This play helps you show up early with clarity, empathy, and real options—positioning you as a trusted guide when others are silent.

The Right Audience

These are homeowners in distress. They’ve entered the early stages of foreclosure and may feel overwhelmed or embarrassed. They’re not looking for a pitch—they need help, clarity, and someone who will guide them through what’s next.
FCL Stage: Preforeclosure Foreclosure?: Yes Listed for Sale?: No

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The Right Message

The number one rule with this play is to not make homeowners feel targeted or believe you are aware of their situation. Position outreach around foreclosures increasing in the area, while reassuring them it isn’t like past crises. Don’t frame it as exploiting hardship—emphasize options, guidance, and a “good neighbor” approach: bad things happen to good people, and you’re here to help if they know anyone who may be affected.

Key Themes

Foreclosures are rising locally
When plans change, having options matters
Trusted neighbor offering guidance

Calls to Action

Discover how others have navigated foreclosure successfully.
Get your free Home Options Guide
If you know anyone in foreclosure I’m here to help.

Browse Foreclosures Templates in our Marketplace

Example Templates

Outreach Channels

Begin with a supportive direct mail piece that doesn’t feel like marketing. Follow up with a phone call focused on listening and offering confidential help. Use email if prior contact exists|and reinforce trust through helpful online ads.

Recommended

Direct Mail
Email Marketing

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Phone Outreach

Measuring Success

Track response times, consultation requests, and how early in the foreclosure process conversations begin. Measure how many listings you secure before auction timelines force limited options. Earlier engagement is the best signal of success.