What is Expired Listings?
When a listing expires, it’s rarely because the seller wasn’t serious— it’s usually because the property didn’t move at the listed price or with the marketing approach used. Many sellers still want to sell but are frustrated with the traditional process. That creates an opportunity for investors to offer a faster, more certain solution.The Right Audience
Properties listed for sale within the last 6 months but failed to sell. These owners are motivated but tired of the traditional process. Many want speed, privacy, or simplicity rather than trying again with another agent.Outreach Channels
Email and phone outreach work best to quickly engage motivated sellers. Door knocking can be effective where appropriate but should be used selectively. Supporting direct mail can reinforce credibility if sellers are hesitant to respond digitally.Measuring Success
Track how many expired listings convert to investor conversations and offers accepted. Success is defined by fast engagement—if the seller is still motivated, they’ll respond quickly to a no-hassle alternative.Ready to Run this Play?
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