What is Apartment Owners?
This play targets owners of apartment buildings with 5 or more units in your market. Add Multi-Family 2-4 if you also work smaller properties. Regular outreach built around rents, sales, and investor demand in the area positions you as the multifamily specialist owners turn to when they’re ready to sell, exchange, or grow their portfolio.
The Right Audience
Owners of 5+ unit apartment properties in your market. Strongest with long-term owners, local investors, and owners of older buildings who may be weighing a sale or repositioning. Results depend on how the county assessor codes property type. If counts look low, refine with Units or look up a known apartment building to see how the county classifies it.
Outreach Channels
Direct mail keeps you in front of every owner on the list and works well for regular market updates. Phone calls turn that familiarity into conversations. Email and online ads help reinforce your name with owners who already know you.
Measuring Success
Track response to each mailing and the number of valuation requests and owner conversations. Over time, measure listings, exchanges, and repeat buyers that came from this list, and watch which unit counts and submarkets respond best.