What Are Online Ads?
Online Ads are targeted display campaigns built from your saved PropertyRadar lists. You choose the audience and destination URL, and the PropertyRadar team handles the creative production, launch, and monitoring.
Instead of buying broad awareness, you’re advertising directly to the specific property owners you already want to reach.
Why Online Ads Work
Online advertising is powerful, but it’s often unavailable and too expensive for smaller businesses. PropertyRadar makes it available and simple by giving property professionals a done-for-you way to stay visible to the exact people they want to reach.
Reach the Right Owners Across Every Device
Stay Top-of-Mind Before Outreach Begins
Your audience sees your brand repeatedly across the web, helping you stay top-of-mind to build awareness and trust before the primary outreach mail, email, and phone touches.
Powerful Display Advertising, Made Accessible
The program makes sophisticated display advertising possible for small businesses that normally cannot leverage these ad tools.
How Online Ads Support a Broader Marketing Strategy
A CONNECTED MARKETING APPROACH
Online ads are most effective when they work alongside the rest of your marketing—not as a standalone tactic, but as part of a multi-channel campaign.
Build Familiarity
Establish visibility and warm up your audience by keeping your brand top of mind before prospects are ready to engage.
Reinforce Your Message
Prospects encounter the same brand, offer, and visuals online and in their mailbox, improving consistency and recognition.
Support Ongoing Engagement
Stay present after an initial interaction and help maintain momentum.
Guide The Next Step
Connect interested audiences with relevant content, conversations, or conversion experiences.
Turn Awareness Into Action
When integrated thoughtfully, online ads can extend the reach of your broader outreach, strengthen your message, and help move prospects from awareness toward action.
How Impressions Measure Campaign Success
Impressions show how often your ad was served to the property owners in your selected audience. They are the clearest measure of visibility: the more impressions your campaign earns, the more opportunities your brand has to be seen and remembered while prospects browse online.
USE YOUR POST-CAMPAIGN REPORT TO EVALUATE SUCCESS ACROSS 3 SIGNALS:
Visibility
Impressions show whether your campaign is reaching the audience you selected and creating repeated exposure.
Action
Clicks and landing page engagement are not the primary goal of online ads, but they do show how some people respond after seeing your ad.
Multi-Channel Lift
When online ads run alongside direct mail, email, or phone outreach, impressions can support stronger brand recognition and assisted response across channels.
Not every win comes from a last-click conversion — this program is designed to improve recall, repeat exposure, and multi-channel lift.
The Benefits of Repeating Your Online Ad Campaigns
A single campaign can introduce your brand to the right property owners. Repeating that campaign helps your message stay visible as those owners browse the web, strengthening brand recognition and keeping your business top-of-mind over time.
WITH EACH CAMPAIGN, YOU CREATE MORE OPPORTUNITIES TO:
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Reinforce your brand across direct mail, email, phone outreach, and your landing page.
- Build familiarity before a property owner is ready to take action.
- Keep a proven audience, offer, or creative concept working longer.
- Learn what earns attention by comparing impressions, clicks, and landing page engagement over time.
- Maintain a consistent presence with a repeatable campaign process—without starting from scratch each time.
Simple, Transparent Pricing
$0.10 per property
500-property minimum, $50 minimum campaign spend.
Includes done-for-you ad design, campaign launch and monitoring, post-campaign reporting, and one round of design updates.