Thought Leadership | Mortgage | How To & Education
PropertyRadar Expands Its Hyperlocal Marketing App for Mortgage Brokers
Comprehensive property, owner, and home loan and equity intelligence helps brokers discover and connect directly with the prospects most likely to benefit from broker-led financing
TRUCKEE, Calif. – PropertyRadar’s latest release includes new comprehensive loan criteria that mortgage brokers use to drive new business directly. Used in conjunction with PropertyRadar’s 200+ discovery criteria, brokers can identify local home and property owners that stand to benefit the most from broker-led financing products and services.
Mortgage brokers can now easily search property owners and identify prospects using mortgage lending specific criteria to identify opportunities for PMI elimination, HELOCs, cash-out, consolidation, reverse mortgages, rate improvements, ARM resets, and more. Prospects are easily organized into mailing lists kept automatically up-to-date. Each list reveals hyperlocal market insights along with a greater understanding of owner needs resulting in better response at less expense.
“PropertyRadar is the hyperlocal marketing and property information app that more and more local businesses are turning to, including mortgage brokers, to drive new business consistently,” said David LaPlante, CMO of PropertyRadar. “Today’s smart broker can know every future customer by name, understand their unique needs and attributes, and connect directly with them. That translates into high customer satisfaction, more persistent growth for the brokerage, and local business staying local.”
Best known as the go-to hyperlocal marketing and property information app used by tens of thousands of real estate investors and agents since 2007, PropertyRadar continues to expand its service to meet the demands of local businesses, like mortgage brokers, that desire to connect directly with the home and property owners best suited to become new clients.
“Agent referral networks remain an important part of any local broker’s new business,” said LaPlante. “But for new brokers, expanding brokerages, or those operating in competitive markets, they need to proactively discover, understand, and connect with future clients before they find a competitor. Driving persistent and predictable growth with intelligent direct outreach can be a game-changing compliment to inbound marketing.”
PropertyRadar’s hyperlocal marketing and property information app for web and mobile provide unlimited, no per-record-fee, transparent, comprehensive access to every property and owner in its coverage area.
PropertyRadar’s PRO plan costs $79 per month and includes loan criteria as well as phone, email, social, online ads, and mobile alerts unavailable in other plans. Subscriptions are discounted 20% with an annual pre-pay commitment. New users are welcome to try PropertyRadar free for three days. To learn more about the app and start a free trial, visit PropertyRadar.com/mortgage-broker.
PropertyRadar is the hyperlocal marketing and property information app that smart real estate, home, and property businesses use to drive growth directly. PropertyRadar makes available the same customer and market information that big business leverages daily, in one affordable, easy-to-use platform designed exclusively for smart local businesses.
Founded in 2007, PropertyRadar is available in California, Arizona, Nevada, Oregon and Washington with plans for a national launch in 2019. For more information visit PropertyRadar.com.