What Is Hyperlocal Lead Generation?

Whether you’re a community realtor, real estate investor, or small business owner – you know the drill.

In an increasingly competitive market, organic lead generation is now a fundamental necessity for keeping your doors open.

And in an era of rising referral fees and a slowdown of buying and selling, proactivity and finding leads before others is the way to do it.

But…how does that happen?

Certainly not by buying sub-par lead lists full of outdated properties, targeting everyone and anyone on rosters that may not even be exclusive to you (meaning just about everyone is using this same list to try and win deals).

Do you know who won’t be agreeing to deals? The people on the other end of that list having to suffer through multiple repeated outreaches from everyone and their mother offering generic deals and non-personalized messaging that doesn’t fit them and their unique issues.

We can do better.

We can do marketing better.

So let’s talk about how.

Hyperlocal lead generation is a fundamental strategy for success, defined by the art of doing things differently.

Where some use impersonal approaches and one-size-fits-all methods to marketing, we can win by playing (and winning) an entirely different game.

Our marketing can be targeted – only focusing on the right leads vs all the leads.

Our marketing can be relevant – with personalized, local, need-to-know information that’s above and beyond the vagueness we get from big brands.

Our marketing can be outbound – customizing our approaches to meet the customer in avenues best for them.

Our marketing can be neighborly – always built on trust, empathy, community, support, and knowledge.

Now, let’s break down the process to make it happen.

Discover

The first step in hyperlocal lead generation is discovering the right leads for you.

And forget using those bought lead lists and oversaturated resources like MLS to find them. Instead, leverage public records data for the most timely and accurate information available on hundreds of millions of properties and people nationwide.

Not feeling like trekking down to the county clerk’s office to shift through records manually? We don’t blame you. 

Data-driven lead generation platforms, like PropertyRadar, harness the power of public records data to deliver expansive information, detailed property portals, essential neighborhood comparables, in-depth community knowledge, demographic insights, and more to allow you to find the precise properties and property owners most in need of your support.

Leverage PropertyRadar to layer on specific criteria and filter by location, property type – you name it. Easily find motivated buyers and sellers, absentee owners, homes that need renovation and care, foreclosures in your area…you get the idea. 

Translate your searches into saved lead lists that effortlessly monitor and update so new properties and information that match your criteria are automatically added without you needing to do a thing.

This empowers you to be both proactive and personalized in your search, allowing you to use intentionality to only contact homeowners relevant to your services (and not blasting everyone within a 5-mile radius with the same bland messaging).

Understand

Use public records data, lead generation platforms, and PropertyRadar to dive deep into your fresh lead lists. 

Review the data at your fingertips, using the core similarities and overlapping trends you find across your saved properties to further personalize your marketing and messaging.

Understand what next steps are best and which will unblock you from reaching out in a neighborly fashion.

Connect

Now that you have targeted segments of individuals and understand how your business can successfully support them, it’s time to start your personalized outbound messaging.

Why outbound? It’s more effective and less expensive than inbound, which runs the risk of you being constantly outbid by big business.

Remember, you’re an expert within your hyperlocal community. You’re a neighbor with a deep understanding of your region. Break through the generic noise with insightful and relevant communication perfectly suited to your recipient.

And don’t limit that communication to one channel. We recommend omnichannel campaigns, aiming for high visibility, which builds more trust between yourself and those you’re trying to serve. 

What does that mean? Leverage phone, email, in-person methods, direct mail, and targeted digital advertising to connect with prospective customers where it’s most convenient for them.

Automate

Now that your framework is complete and moving smoothly, you can take it to the next level with seamless automation.

This way, your customized list of leads can work for you – instead of the other way around. Opening up your time and energy to start your next search, while continuing to reap the benefits of a system you already solidified.

Use top-of-the-line technology to send alerts about new leads that match your criteria and to automate your marketing systems – getting personalized messaging out all on its own without clogging your inbox and slowing you down.  

Excited to start your own hyperlocal lead generation journey?

Check out our comprehensive how-to-get-started lead generation guide — your ultimate playbook for winning new opportunities and kicking off your next marketing campaigns. 

Ready to unlock the power of public records data and 150 million properties? Get a free PropertyRadar trial and kick off your lead generation journey today.