I used to spend a lot of time trying to sell Jacuzzi tubs to folks who couldn’t afford it. Our best customers want a $5,000+ tub and spend 2-3 times as much on installation.
With PropertyRadar I can quickly qualify inbound leads by how much equity they have in their home and through other insights about the homeowner’s wealth.
But it’s my targeted marketing that really grows my business.
Whenever a homeowner in our market takes out a HELOC, or buys a new home with a certain percentage of equity, they automatically get added to our campaign, receive a direct mail piece, and a note is added to the file so that one of our salespeople places a follow-up call with the homeowner.
Finally, in the summer, I hire college students to door-knock up-market properties with lots of equity for in-person sales and to ask if they’ve seen our ads.
It’s simple, effective, and I know where every dollar of marketing and sales is spent and what’s working.